There are so many social media platforms out there and it can be overwhelming for a new business owner to choose where their business should be online!

There are a few questions that you should be asking yourself before you even consider choosing the platforms. Let’s start there.

This guide also has a handy worksheet for you to use! Click here to get yours now!

Question #1 – Who are you trying to reach?

What is the age, gender, location, and even income level of the people that you are trying to reach with your content? Vastly different demographics of people are on each platform and it’s a huge waste of your time, effort, and money to focus on networks where your ideal clients aren’t hanging out.

Take a moment now, and write down who your ideal customer is on the worksheet. If you need some help figuring this out, check out this great guide from HubSpot!

Question #2 – What are you trying to accomplish with your social media?

Are you using it to sell your product? Attract your tribe? How about to build yourself as a thought leader? These are all GREAT reasons to be on social media but the locations where this can happen for you are all slightly different.

Now, on your worksheet, write down your 1 ultimate goal for your social media.

Question #3 – How much time & effort are you willing to put into social media?

This is a big one. If you’re going to take the time to get yourself setup on a social media platform, you absolutely need to have the time going forward to maintain it! Many businesses make the mistake of taking on too many platforms and then not having the time needed to maintain them.

So finally, on your worksheet, write down your commitment of time and effort going forward on these social media platforms.

It’s perfectly okay to outsource this work of course. In this case write down the budget you have for your social media platforms.

I wrote this all down… Now What?

Now let’s get into 5 biggest social media platforms, their demographics, their upsides/pitfalls, and why they’re right or wrong for your business.


This platform is mainly used to build a connection with a really large audience. It’s a perfect platform for anyone looking to be a thought leader or share a ton of your own content. Though, you’ll need to be able to do it in 280 characters or less.


  • 500 Million tweets sent out per day
  • 80% of users are NOT American
  • 50/50 split of men and women
  • 80% of twitter users are affluent millennials


This is a perfect platform if you’ve got a lot to say or you’re looking to build a community. Facebook offers the ability to have a business page and/or a business group to closely interact with your people.


  • 53% of users are female
  • 54% are over the age of 35
  • 1.57 Billion daily mobile users
  • 82% of college grads are on Facebook


This platform is perfect if you have visual content to share. Beautiful graphics are the main point to attracting new customers to your business on Instagram. It’s so easy to follow/unfollow someone that you’ll need to keep producing amazing content in order to keep up your growth and engagement.


  • 1 billion users
  • 80% of users are NOT American
  • 95% of US Instagram users also use YouTube
  • 42% if adults on Instagram make 75k+ per year
  • 34% of users are millennials


This is a great place to repurpose your content but you will need to have content. If you have products this can be a great place for showcase videos and if you’re a podcaster it’s a great place to put your episodes. A downside is that youtube content can be very time consuming to create.


  • 1.9 billion logged in visitors per month
  • 96% of 18-24 year olds use YouTube
  • How To videos are the most searched
  • 15.8% of users are American


While pinterest is more of a search engine than a social platform, it’s still widely used by businesses to distribute their content to their target market. Users of Pinterest are ready to buy to solve their problem.


  • 250 million monthly active users
  • Female dominated platform
  • 50% of users are American
  • 35% of users have an income of 75k+

Take this information and make the choice about where your target market is spending time on social media. If you’re not sure what choice to make, contact us. We can help you make a decision about how to choose social media networks that will grow your business.